Expert in designing and developing cutting edge business solutions for enterprise projects. This is a fair score for a larger brand that posts on a consistent basis. Take a look under the hood and find out what your competitors do to achieve that. Competitive analysis is a crucial component of fine-tuning your marketing strategy. Instead of reinventing the wheel,... Finding your social media competitors helps you analyze their social media strategy efforts and learn from their mistakes... With the most active social media users worldwide, Instagram is a valuable platform for spreading awareness about your... Top 5 Social Media Competitor Analysis Tools in 2020. Additionally, you get a rough estimate of how much traffic a competitor receives on those keywords. BrandMentions is another powerful tool for measuring your social media marketing impact. It makes this platform a great place to analyze. So, how often do you spy on your competition? Phlanx’s engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with content (likes, comments, etc). | Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by Sprout Social A fun tool for checking out bigger brands is Social Blade. According to a study by eMarketer, the world’s adaptation of social media to marketing has been growing rapidly since 2007. One of the most important is its easy-to-understand graphic showing your brand’s social share of voice. 21 Competitor Analysis Tools for Social Media and SEO AI-POWERED SOCIAL MEDIA ANALYTICS. Also, look for media content, do they share videos, images, slides, and infographics? Not every brand/business has to be on every social media possible. However, highlights could be more attractive if they had nice customized covers. You can see the Ads section in each company’s LinkedIn page, on the left sidebar. From our example of @hmhome account we can conclude the following: Every social media platform has its own audience and in-platform tools. Our competitor analysis tools for social media are effective in showing their follower count, views on certain posts, and other informative data that can help your business. Start off by making a list of competitors that you want to analyze. Study their tone of voice and frequency of posting. If you’re interested in a competitor’s paid ads, iSpionage is definitely for you. A local coffee shop with 1,000 followers shouldn’t beat themselves up because they don’t have as many followers as Starbucks or Dunkin’ Donuts. Been finding tools for me to monitor my competitors on Instagram could not find anything on google until i … 1 channel for connecting with customers, there’s no better starting point for competitive analysis. Gain and use your new insights to shape and improve your social media strategy. And, you can use these insights to step ahead of your competition. Online Social Media Competitor analysis tools are effective in measuring your competitors' performance. Home » Top 5 Social Media Competitor Analysis Tools in 2020. We hope this guide has been helpful. Measuring customer perceptions and sentiment instantly helps add context to your competitor analysis. 1 channel for connecting with customers, tapping into publicly available social conversations. The tools helps you dig deep into your competitor’s content and where their traffic comes from. For example, you can determine a site’s referral traffic and likewise where a site ends up sending its visitors. Numerous SaaS solutions offer a solution to automate the gathering, collecting, and analyzing competitors’ social media accounts. It is a complete social media analysis tool that covers all the major social networking platforms. You can prepare your Facebook, Instagram, Twitter, and YouTube competitor analysis reports in a few minutes. Check Up on Your Competitors' Moves on Social Media. BrandMentions – Social Media Competitors Analysis Tool. We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that: With social media ranked the No. Sure, take a look at what the big players in your industry are doing. Take Adidas, one of the most followed accounts out there, for example. But when assessing your competition, focus first on those who are the most similar in terms of size and target audience. @hmhome daily shares different types of content. Try to pick out as many metrics before trying to break down the “why” of their marketing. You can either concentrate on one social media platform account or multiple. Since every social media platform is different, users have their own expectations for the content they want to see and share there. Is it more or less effective? This information teaches you what sort of products or messaging is working best for a brand. In addition to grabbing subject lines, Mailcharts pulls data such as send frequency and compares it to your business’ campaigns to see where your emails stand. And more importantly, for content marketers, you see what topics visitors search for and what other relevant sites they visit. How to Share Links on Instagram in 9 Ways, Engagement Rate or the Sum of Likes, Comments, and Shares (if applicable) on the last 5-10 posts. What works for some businesses might not work for you when it comes to social media marketing, so take the time to study what’s already popular in your industry. Let us know in the comments below. It’s easy to check out a site’s highest-performing content based on backlinks (as opposed to shares) too. Rather than spending too much time trying to spy on your competitors, why not let some smart tools do the legwork for you? This tool automatically aggregates emails from competitors and organizes them into a simple, user-friendly dashboard. Bounce rate (how long visitors stay on specific pages) 2. Get social media resources and tips in your inbox weekly. Another cool feature is the ability to stack brands’ social presences against each other. And in addition to highest-performing content, you assess what keywords bring in the most traffic to a competing site. Gathering our tools. Use Buzzsumo to know what kind of content is working best in your industry. So, having a solid social media strategy improve your brand reach to the new audience. Now you are prepared to conduct effective social media analysis and, most importantly, improve your own digital marketing game through the power of market knowledge. Likewise, highlighting what keywords are targeted by competitors directly influences your own content strategy. Know all about their keywords, social media channels, and so much more. | It’s easy to get caught up in follower counts, but engagement is arguably a much more important metric. Sprout Social’s competitor reports can track fundamental metrics like audience growth, engagement, and post volume for each network. When enabled, you also see how competing sites compare in a Google query. Available social media analytics tools of Hootsuite: With Brandwatch’s Competitor Analysis tool you can learn how your brand performs against your competitors. Facebook has its Ad Library, which you can also use to study Instagram Ads. Privacy Check the number of likes and other reactions the posts are getting. In her blog post for Social Insider, Lozan explains that social media competitive analysis helps individuals understand how their social media efforts fare against their competitors and what performance metrics can be improved on. Any content mistakes that you can learn and avoid? This Instagram engagement calculator clues you in on how active any given account’s followers are. It’s free and easy to use. Boosted post detection. Are they ahead of you or behind you? By adding competitive analysis to your social reporting, you’ll find more opportunities to increase engagement with your audience. You can compare your profile to other accounts with differently sized followings, or add your other social media accounts for a centralized perspective. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. Study competitors ads to understand what works for them, what are their experiments, how often they spend money. Unlike Awario, Unmetric is an enterprise-level solution - the tool helps you automate the process of measuring the social media efforts of your competitors. The content posted on each social media affects how well your account performs. Before you get started, make sure you have prepared an Excel or Google Sheets file where you will collect all the data. It’s 2016 and safe to say your competitor has a business website. A regular analysis can help you identify market trends, like seasonal sales, hashtags, or even social media challenges that either one of your competitors started or just participated in. Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Cookies Social media competitor analysis is a type of analysis that is prepared by examining social media competitors’ performance. Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. Some rely heavily on media posts, such as short video clips, infographics, product photos while others post articles and reports. The greatest measure of the success or failure of your performance on social media is your position among your competitors in a competitive environment. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. Teodora Lozan, a software-as-a-service marketer for Social Insider, wrote a 10-step guide for performing a social media competitive analysis.. Do their visuals have a custom design? Is it consistent? For example, Trader Joes has an engagement rate of 2.56%. Knowing a competitor’s strategy saves you time and money you might have wasted on content that won’t work. If possible, also take a look at the promoted content. When was the last time you ran a competitive analysis for your brand? I have been working on various projects and companies in the technology field for 15 years and for the last 8 years, I am also managing companies. Socialbakers. Another staple competitor analysis tool for SEO is Ahrefs’ site explorer, which allows you to check any URL’s top organic keywords. Unmetric collects data from all the major social media … Social media marketing is one of them, and I thank you for sharing these innovative tools that will help us find our competitors. Later in this article, we’ll share the top helpful tools you should try. Don’t be afraid to experiment to see what works the best for you. Overall @hmhome does a great job of keeping the feed fresh and unique for its followers and handling neutral and negative feedbacks well. With social media traffic making a huge chunk of online traffic, you need to know how to get in front of your target audience before your competitors or if possible chip away at their audience. It allows marketers to track their social performance by comparing their own growth with competitor’s pages without having to slink on their Facebook day after day. It’s also a huge advantage when you know what strategy your competitor is using on Facebook. LinkedIn offers positioning and profiling info about any company more than any other social media do. Analyzing your competitors’ social media behavior will give you an advanced idea of how your market segment fares on digital platforms. Just use your industry keywords in Buzzsumo and see what kind of articles are getting the highest rate of social engagement. And LinkedIn has the tool integrated into its interface. Not only is Mailcharts a powerful competitor analysis tool, but its website offers a ton of email examples to draw inspiration. There are others tools on the market that provide different competitor analysis options, including Social Crawlytics and BuzzSumo (great for seeing which Twitter users have shared content + identifying influencers). This allows you to see hot topics covered by your competitors, all on one page. As we can see @hmhome shares all types of content consistently: images with shopping tags, videos, IGTV videos, highlighted stories. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. The good news, though? Drive strategic decision making across the business with access to rich social data and analytics. Today automated tools can make your work wildly easier. Brent Barnhart. Proficient in multilayered enterprise application development and back-end systems integration. We’ve created a template for you. Page views per day/week/month/year 4. Sprout Social. Again another tool reserved for bigger brands, you input brands to create your own custom dashboard of industry names to watch. Sometimes it’s better spending time and efforts on one social media platform and using it to its fullest. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. Social media is a standalone digital space requiring an approach and strategy of its own. Feedly is a content aggregator that stores and organizes content as it’s published, including that of your competitors. This represents an efficient, data-driven alternative to keeping up a dummy email account to spy on your competitors. All major social media platforms present free, first-party tools for everyone to see the ads that pages are running. Which sector it aims to target and what is their mission statement? Always make sure to have what’s tested in your content strategy and don’t rely only on experimental mediums and content types. In case, you don’t already know your direct competitors or just want to find more, you can: Now that you have your competitors list it’s time to study their social media profiles. How do people interact with the brand on social media? Buzzsumo allows you to look at the top-performing content for relevant topics for your brand and specific competitors. You also see who else competes for PPC ads for a particular topic, in addition to how much they’re projected monthly budget is: For brands considering PPC, such a tool is essential for keeping realistic expectations for ad spend. Then you are on the right place! Effortlessly plan, create, manage and deliver social content and campaigns as a team. Select your Twitter account, then … Another comprehensive tool for competitive analysis on social media is Unmetric. Percentage of web traffic By examining any or all of t… Centralize all your social media data with one tool. The competitor analysis on Instagram allows you to make a really competent adjustment and promote your account more efficiently than competitors do. It’s up to you. Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets. The more information you glean from competitors, the better. If yes, then how often? Facebook isn’t just a place where brands can share content and connect with their audiences, it is one of the most powerful promotion tools. Last but not least, this industry analysis tool uses community data to curate data and content from startups relevant to your niche. Access the Social Media Competitor Analysis Template. Strong knowledge of project implementation methodologies, and very capable with an ability to identify and then deal with a client’s needs by translating them into appropriate technical solutions. You can either do this manually or use a tool. This is an awesome resource to analyze your competitor’s Instagram presence. For brands, the growth of online activity has seen competitor analysis methods, metrics and tools blossom.. Then move on to studying the engagement and the demographics. For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes. Perhaps you haven’t been pushing your content nearly hard enough based on how active your competitors are. Based on Moz’s own metric of domain authority (DA), MozBar assigns sites a DA score based on its likelihood to rank in search engines (based on factors such as backlinks). Our competitive analysis features kind of rock. If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. 1. Available social media analytics tools of Socialbakers: One of the tools you can use to measure your social media accounts is Sprout Social. Recognizing this, Mailcharts aggregates emails from competing campaigns to help influence your own. When it comes to Next Generation AI-powered analytics, there’s only one contender... SOCIAL MEDIA METRICS TRACKERS. 13 Competitor Analysis Tools to Spy on Your Competition 1. Required fields are marked *. This is a unique tool for competitor analysis: using machine learning Rival IQ is able to identify which content your competitors decide to invest in. By using them thoughtfully you can improve your social media presence. No more spending hours for competitor analysis, no more taking wrong decisions due to missed out information. 2. So in November, 2017 @hmhome was using all the features of Instagram feed. Finally, now it’s time to implement your findings into your own social media content strategy. 4. Make competitor analysis a routine task. What do you need to gather and identify in this step? First of all, just keeping up with your competitors on a day-to-day basis becomes way easy with a monitoring tool. You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook, Twitter and Instagram. You can use Hootsuite to follow your competitors’ social media activity, look for specific keywords and hashtags, and see how their customers perceive them. With social media ranked the No. | During this step, you might also identify that some of the accounts are abandoned and not worth your time as much as other active pages are. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. Do Not Sell My Personal Information, Competitor analysis tools for social media, Competitor analysis tools for email, ads and industries, No. Each industry does social media marketing differently. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard.You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole. This not only makes it a great space to promote your brand but to also conduct an insightful social media competitor analysis and keep an eye on the competition and market trends. Competitor-analysis tools for Instagram, Facebook, and other social media platforms. As we noticed above, today @hmhome is also using every possible type of content to run the account effectively. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. The dashboard offers reports, notifications, engagement options, and easy downloading and exporting of data at any time. Whether you’re looking for movers and shakers in your industry or simply a new idea for a blog post, Buzzsumo provides you with definitive answers. If you’re looking for a way to keep an eye on a competitor’s content without checking up on their blog constantly, look no further than Feedly. Then let’s have a look at @hmhome as one of your competitors. Feel free to bug him on Twitter or check out his website (brentwrites.com). To complete our social media competitive analysis, we’re going to need a data tool to help us gather the information we need. As we all know, UGC is a king today. With the vast majority of brands utilizing social media giant’s benefits, the platform itself becomes a very good source for conducting a competitor analysis. Join 70,000+ professionals and become a better social media marketer. Behind every great social media profile, there’s smart planning, tons of research, and top-notch content. Use it to compare key performance metrics and see what type of content performs best. This is … So, there is no doubt that you will have too many competitors and identifying potential clients as well. When looking at competitors, it’s tempting to obsess over messaging. If it’s the former study how they achieved it. As we can notice, @hmhome uses CTA (call to action) in its bio to drive more engagement and make the audience generate UGC (user generated content). You may find a bunch of good ideas by just reviewing your rivals’ social media accounts. Customized hashtags #HMHome and #HMOnline are used most often in posts. Either way, the end game of competitive analysis is to improve your own marketing strategy. 4 Free Competitor Social Media Analysis Tools for Facebook, Twitter, Instagram, YouTube, Google Plus and Twitch – Part 1. Pulling from some of the biggest campaigns out there, you get a better idea of what today’s top-performing emails look like. Brent Barnhart is a professional writer and content critic. Analysis of competitors on Instagram allows you to see the dynamics of the behavior of the target audience, the growth of followers, and their reaction to changes in the content strategy. Social media competitor analysis & research. Surely you can track all that is a part of the same market segment and compete for a share of the customer’s dollar. Sociality.io. Sociality.io Blog is a social media blog for business and digital agencies about the latest social media strategies, tips, and best guides. Available social media analytics tools of Sprout Social: Covering the most effective social media tools, Hootsuite is one of the most effective tools for managing, analyzing, and listening to content. Context matters. 4 Free Tools to Analyze Your Social Media Competitors #1: Do a Side-by-Side Comparison. Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. Socialbakers, which strengthens its infrastructure every day, has been working since 2009 to measure and analyze the social media work of companies and maximize the effectiveness of social marketing campaigns across all major social networks. Up your analytics game with Sprout’s Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals. It’s time to do the analysis. Besides, I am developing my expertise in scalable web technologies. Have a glance at the very first post of @hmhome and the way its feed looked in August, 2015. LikeAlyzer will do a quick health check of any Facebook page. In 2020, users spend an average of 37 minutes a day on Facebook and Facebook ad budgets grow every year. Below find the links to detailed guides about the process on each platform. Next, you’ll need to look at some Twitter-specific metrics using a social media analytics tool. This is just to get you started and give you a general idea of the competitors’ performance on social media. If the competitor does a lot of videos on certain topics, for example, you may realize that your company can do something similar but with its own spin on it. LinkedIn is a platform for networking and online-recruiting. It compares your Twitter profiles against each other, or a competitor. From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with relevant information about the success of your brand awareness campaigns. Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. On average it gets 45.000 likes/comments a day, while this seems like a lot it is actually an engagement rate of 1%. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following. Social media competitor analysis targets your competitors as a benchmark when evaluating your company’s social media outlook. Ads are a good indicator of how each competitor is presenting itself to new audiences. By tapping into publicly available social conversations, you can quickly find out how consumers feel about your competitors’ products and services, as well as examine your own share of voice in your industry. Track your own, or track other brand profiles, for web and social media competitor analysis. There are a number of tools you could use to perform this analysis, and we’ll use Rival IQ to do most of the work. Social Blade. Compare it to your buyer persona and understand whether you are targeting the right audience. Go back to the beginnings of the company page and see how their page evolved over the years. It is also helpful to use social listening software that will help you automatically track the page’s activity over time and any reaction or comment it gets. Identify what customers respond to Being active doesn’t mean being heard. With the Social Media Competitor Analysis tool from Sociality.io, all competitors are in one report. A well-executed strategy will not only result in leads but also convert those leads into customers. However, it’s more prudent to take a data-driven approach to analysis first. Are they mostly positive or negative? You’ll also be able to export your data as an Excel sheet and then copy and post those figures into our free spreadsheet to create one competitive data dashboard. As a digital billboard advertising company, the recent lull due to the pandemic has forced us to think differently and innovatively to boost our business. The 4 Steps of Social Media Competitor Analysis, Social Media Competitor Analysis on Different Platforms. Sociality.io offers many different features for all your needs: Socialbakers is one of the world’s largest social media statistics portals offering in-depth analysis of social media. Available social media analytics tools of Brandwatch: There you have it. We suggest you only include direct competitors first and optionally you can also add indirect competitors as well, but your priority should be the first group. All the visuals are customized with a single scheme of colors and filled with cosiness. Additionally, the tool compares your campaigns to their own massive library of marketing emails to ensure you’re in tune with best practices (think: timing, frequency, subject line length, etc). It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. Settled atop your browser, the MozBar is a useful tool to quickly determine a site’s search potential performance at a glance. Fanpage Karma will analyze your and your competitors’ accounts across Facebook,... #2: Assess Facebook Page Performance. The tool looks at a piece of content’s engagement on social sites as well as its total shares across the web. Your email address will not be published. While Instagram is all about connecting through photo and video content, for instance, LinkedIn is designed to showcase users’ job experience and professional thoughts. This browser extension from Moz provides a surface-level view of how authoritative a site is in the eyes of Google. Study the accounts that follow and interact with the page on social media to get a general idea of the demographics your competitor is able to reach. But Mention should also be on any list of competitor analysis tools for marketers - including the list of the tools you use. Finally, make sure the data you uncover translates into some sort of action. Then Instagram evolved and offered an opportunity to share videos and carousel posts. Take a closer look at your competitor’s posts. A competitive analysis sees a company’s strengths and vulnerabilities. When it comes to competitor analysis in social media and content shares, Buzzsumo is your go-to tool here. 1 channel for connecting with customers, there’s no better starting... 2. Overall time on websites 3. Digital marketing activities were used by 20% in 2007 and today it has increased to 90%. Phlanx In particular, you can examine your followers in detail according to their demographic characteristics. Any tools that you consider essential to conducting competitive analysis? It’s a social media analytics tool that handles influencer marketing, content marketing, or PR. Accessing the performance data with the help of automated social media competitive analysis tools, of all the brands, can be easy. Instagram Spy Tools. As noted earlier, context matters. This speaks to a bigger point about competitive analysis on social media. People spend an average of 28 minutes a day on Instagram in 2020, and 72% of businesses are attracting new customers on this social network. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers. If you want to know the specifics of competitor analysis on each social media platform, we’ve got you covered. Social share of voice is a measure of how much people talk about your brand online compared to how much they talk about your competitors. Instead of reinventing the wheel, start analyzing competitors’ social media performance and learning from their successful strategies. How does the brand handle the negative comments (if it receives any)? And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary.